Does It Make Sense to Target Plumbers to Get Referrals for Your Water Restoration Business?
If you’re in the business of restoration, then you should be working with local plumbers. Why? Because they deal with water damage just about every day. When a person finds their home ankle deep in water, the plumber is one of the three people they’re most likely to call. You want that plumber to refer them to your business for water restoration services. Read on to learn more and then reach out to Geyser Equipment at 951-509-9269 to make sure you have the equipment to get the job one.
Plumbers are going to charge a referral fee
Before you run off and call every plumber in the phone book, remember that there is a literal price to pay for their referral. They’re going to want a fee for their lead. It’s likely that other restoration companies in your location are also working with plumbers. As a result, you may have to pay a significant amount to get a referral. This could be anywhere from $250 to $750 per referral. Another option is to pay the plumber a percentage of the total job.
Plumbers are still worth targeting
Though you will likely have to pay top dollar to get a plumber to offer you leads, and you will have to negotiate for them to send you leads over another company in your area, they’re still a great source for leads. The simple truth is that they’re the most likely person a homeowner or business owner will call when they need water restoration services.
Make sure you’re upholding your end of the bargain
One of the reasons that we believe they’re worth the trouble is because the relationship is solely a transactional one. This means that you pay them and they give you what you want – it’s no more complicated than that. If you successfully develop these relationships, you’ll need to make sure that you’re doing what you promise. Be faithful, consistent, and pay them right away.
Always remember that plumbers have many options in who they can send their business to. If you become lax in paying them, or are inconsistent in following up on leads they send, then they’re going to explore other relationships with your competitors. We suggest that you always remember that establishing the relationship is just the first step – you must then live up to your side of the street.
It all starts with the right equipment
Of course, no matter how many referrals you get, you’re not going to have success if you aren’t able to get the job done in an efficient manner. To do the job right, you need the right tools and equipment. Geyser Equipment can offer you just that. If you need help determining which pressure washer is best for your needs, or which accessories may work best, give us a call or stop by our showroom. Our experienced techs are more than happy to help you through what would otherwise be a confusing process.
